OMG: It Cosmetics released the cutest pink foundation brush, and it’s shaped like a heart

If you are still looking for great beauty buys that benefit a great cause, you’re definitely going to want to add this pink IT Cosmetics heart-shaped brush to your makeup collection, as it helps you achieve all sorts of amazing makeup looks, while also working to support breast cancer awareness efforts.

Ideal for pink fanatics, or those who love charitable beauty buys, the new IT Cosmetics Love Beauty Fully Love Foundation Brush is a beauty lover’s dream. It features soft, densely-packed, and cruelty-free brush bristles, allowing you to create a flawless (and not to mention well blended!) makeup look easily.


And being that October marks Breast Cancer Awareness month, IT Cosmetics will donate one brush to the Look Good Feel Better organization for every brush sold. Talk about a win-win beauty buy for sure!


And unlike most foundation sponges or brushes, this ingenious heart-shaped brush is a must for those who want to take the complication out of makeup application, as it helps you apply cream blushes, powder foundation, and liquid highlighter products without hesitation.

To use it, simply buff your bristles onto your face for an airbrushed yet natural finish. And boasting a gorgeous sparkly pink handle, it’s safe to say that this beauty buy will definitely help dress up your vanity in no time.

Now available at Ulta for $30, you’ll totally want to snag the IT Cosmetics Love Beauty Fully Love is the Foundation Brush if you feel like your foundation brush has seen better days.