IKEA pays homage to ‘The Shining’ in their frightening Halloween commercial

What’s scarier than missing IKEA parts or nonsensical assembly instructions? This Halloween commercial from IKEA Singapore. Their new ad recreates Danny Torrance’s horrifying big wheel ride from the film version of ‘The Shining,’ set in an IKEA store after hours, twins included.
They uploaded the video with the humorous note:

So, Stanley Kubrick‘s film might not have been the most obvious choice for a promotional video from the retailer known for their bright and cheery Scandinavian style but they did a wonderful job and it is worth the watch.


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