IKEA’s latest ad campaign offers furniture to fix your relationship problems, will make you LOL
A trip to IKEA isn’t always easy on relationships. It’s overwhelming, it’s crowded, there are lots of decisions to be made, and you probably end up really hungry halfway through.
In a brilliant, slightly-trolling ad campaign, the Swedish furniture store decided to take this running joke and roll with it on their website, renaming IKEA items after frequently-Googled relationship problems.
So, if you Google “splitting expenses with your partner,” an IKEA toy abacus will appear in your Google search. Googling “he doesn’t text back” will lead you to a 3-port USB charger – subtle, IKEA. Real subtle.
The crowd favorite just might be “How to get a girl to like you,” paired with an IKEA oven. Yeah, a delicious home-cooked meal certainly wouldn’t hurt.
“So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, Ikea can come to the rescue, the agency wrote on Ads of the World. “Or at least put a smile on your face, while you keep Googling for an answer.
Thanks for the laugh, IKEA.