H&M and The Weeknd collaboration is a match made in heaven

We love our fashion but when it’s affordable and chic, we love it even more. Which is a big reason H&M is one of the world’s largest fashion chains and their latest announcement is going to make them even more so.

Last night it was announced that H&M and The Weeknd are collaborating as part of the spring Selected By project and it’s a legit match made in our perfect heaven.

The “Spring Icons Selected by The Weeknd” range will feature key items hand-picked by the singer himself and although the company is being super secretive about it all, we’re already wildly excited.

In the promo image tweeted by H&M we got a super small glimpse of the goods we can expect from this collab and when The Weeknd shared a larger image on Instagram, we got a better look at the jacket and we can already predict it’s going to be a successful campaign


The two-time Grammy winner is wearing a black spring bomber jacked with an XO emblazoned onto it, which is the name of the singer’s own clothing label and record label.

We’re guessing it’s going to be a common theme in the hand-picked pieces and people are here for it.

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The campaign starring The Weeknd is set to launch Spring 2017, scheduled to arrive in stores March 2nd.

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