Here’s the cool thing Cara Delevingne is doing for Cecil the Lion

The world still mourns the loss of Cecil, the 13-year-old Southwest African lion beloved by many who lived in Zimbabwe’s Hwange National Park. Cecil’s life was tragically cut short when he was poached by a recreational hunter. The story is heartbreaking, but we’re touched by the outpouring of support that’s been shown for him and his research unit.

Tributes have been popping up everywhere, from a mural painted by a Lion King animator to a kind words from Jimmy Kimmel to a commemorative Cecil the lion Beanie Baby, available in September. And the love keeps on coming: the latest person to show her support is Cara Delevingne.

Cara is taking to eBay and auctioning off a leather TAG Heuer women’s watch—one that she’s worn IRL on multiple occasions. The money raised will go to, a research unit at the University of Oxford. They study lions across Africa, and had been studying Cecil for the last seven years.

“The killing of Cecil the Lion was a tragedy,” she writes on the watch’s eBay listing. “Today JOIN ME to help the scientists who care about the future of wild lions in Africa and work very hard on their conservation.”

The auction kicked off last night, and will go until August 10. So far, the watch already has over 60 bids. It’s looking good!

“Ahead of the official sale of my TAG Heuer Signature Edition I decided to auction my personal timepiece prototype. I wore this watch on several occasions and during the last Monaco Grand Prix,” the listing continues. “The full amount will be refunded to, the research unit that followed Cecil for so many years.”

You go, Cara! Your efforts, along with the rest of the support we’ve seen so far, can help make a difference and educate the world why poaching these beautiful creatures is wrong.

(Images via eBay)