The winners of HG’s Beauty Crush: Readers’ Choice Awards 2018, as voted by you


Here at HelloGiggles, we’re constantly testing beauty products—so much, in fact, that we’ll forget about the acne patch stuck on our chins or the 25 or so lipstick swatches on our forearms (a very bad idea when we’re wearing white). And while we love sharing our expertise with you, our readers, we want to know what you love, too. That’s why we decided to launch the Readers’ Choice version of our Beauty Crush Awards. HG readers know their stuff when it comes to makeup and skin care finds, so we turned to you for the best of the best in all things beauty.

Our readers voted in 29 different categories, ranging from best face moisturizer to best rising beauty brand. While some of your winners fell in line with our picks, others caught us by surprise—in a good way. You taught us that you love tried-and-true classics as much as cult favorites, and that cost, whether low or high, doesn’t really matter if the product is the bombdotcom.

Thank YOU for taking the time to share your beauty crushes with us. The results are now in. Below, your picks for the 2018 Beauty Crush Awards: Readers’ Choice.


Best Lipstick: Bite Beauty Amuse Bouche Lipstick. This cruelty-free, rich, moisturizing lipstick comes in an array of shades so there’s something for everyone. No wonder you voted Amuse Bouche as the queen of lip color.

Best Lip Balm: Burt’s Bees Beeswax Lip Balm. Nothing beats a classic like Burt’s Bees. You love this affordable drugstore fave when it comes to keeping your lips soft and makeout-ready.


Best Eyeliner: Kat Von D Tattoo Liner. This long-lasting liquid eyeliner is your go-to weapon for creating a sharp AF cat-eye.

Best Mascara: Too Faced Better Than Sex Mascara. You have heart-eyes for this iconic mascara, and it’s the one you reach for when you want Bambi-esque lashes.

Best Eyeshadow: Urban Decay Naked Heat Palette. Urban Decay took the eyeshadow game to the next level with this warm, neutral palette.

Best Brow Product: Anastasia Beverly Hills Brow Wiz. According to you brow masters, Brow Wiz is the be-all, end-all for perfect eyebrows.


Best Foundation: Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation. This 40-shade, game-changing foundation won our Beauty Crush Awards last year, and we’re happy you agree with that decision.

Best Concealer: Tarte Cosmetics Shape Tape. We turn to Shape Tape when we want to erase all our bad choices from the night before (aka staying up all night binge-watching The Haunting of Hill House), and it looks like you do, too.

Best Powder: Laura Mercier Translucent Setting Powder. This is what you use to set your #flawless beat face. Swoon. 

Best Blush: Nars Orgasm. This legendary peachy-pink blush is loved by pretty much everyone and their mamas.

Best Highlighter: Fenty Beauty Killawatt Freestyle Highlighter. Your pick for getting that ethereal glow. Rihanna really found a way to let all of us shine bright like a diamond.


Best Nail Polish: O.P.I. Nail Lacquer. When you want your nails did, you turn to none other than this classic polish brand.


Best Face Cleanser: Cetaphil Gentle Skin Cleanser. You swear by this gentle drugstore cleanser that’s still strong enough to get your face squeaky clean.

Best Serum: Drunk Elephant C-Firma Day Serum. We love this serum so much we’d totally marry it. Looks like you would too.

Best Face Mask: GlamGlow #Glittermask Gravity Mud. This innovative glitter face mask turned your world upside down (and made your selfies magical).

Best Moisturizer: Tatcha The Water Cream. This hydrating, oil-free moisturizer stole our hearts at last year’s awards, so we weren’t too surprised when you voted this as your fave as well.

Best Makeup Remover: Neutrogena Makeup Remover Cleansing Towelettes. There’s nothing like wiping off the day from your face with a Neutrogena makeup wipe. If only it could wipe away the patriarchy.

Best Sunscreen: Neutrogena Ultra-Sheer Dry-Touch Ultra Water Resistant Sunscreen SPF 100. It’s all about that sun protection, baby! This is another classic product that got your vote.


Best Body Moisturizer: Aveeno Daily Moisturizing Lotion. Aveeno reigns supreme when it comes to the body category. This lotion is what you use to get your gams super soft.

Best Body Wash: Aveeno Daily Moisturizing Body Wash. Aveeno is also your body wash bestie. Perhaps it deserves a serenade the next time you shower?

Best Deodorant: Dove Invisible Dry Spray. When it comes to protection against pit stank, Dove is your #1 crush.


Best Shampoo and Conditioner: Living Proof Perfect Hair Day Shampoo and Living Proof Perfect Hair Day Conditioner. It really all is in the name, isn’t it? This is your top choice when it’s time to wash your hair.

Best Styling Product: OUAI Rose Hair and Body Oil. This multi-tasking oil won your heart.

Best Natural Hair Product: SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Styling Lotion. This ultra-moisturizing SheaMoisture product is your BFF.

Best Dry Shampoo: Batiste Dry Shampoo. Even though there are so many different dry shampoos out in the world, good ol’ Batiste is your numero uno.

Best Flat Iron: CHI Air 1-in Tourmaline Ceramic Flat Iron. Your dream hot tool when it comes to achieving a sleek-looking hairstyle.


Best Fragrance: Jo Malone London Peony and Blush Suede. This is your signature scent, baby. You know you want to print this picture out and stick it on your bedroom wall.


Best Natural/Clean Brand: Lush Cosmetics. When it comes to a beauty brand with mindful, natural ingredients and eco-conscious packaging, Lush takes the cake.


Best Rising Brand: Beauty Bakerie. You love Beauty Bakerie’s innovative formulas, creative packaging, and inspiring story. We do too. We’re excited to see how far this brand goes.