Attention, baby mamas — there’s a new beauty line that’s safe for pregnancies

A stylish maternity brand just launched a beauty collection to help moms get through all the weird body stuff that comes along with pregnancy.

HATCH is a lifestyle and fashion brand that offers chic maternity wear for all stages of the baby-growing process. The company just launched its first beauty collection, Hatch Mama, and it’s just as elegant as the clothing line. The products were formulated by chemists and herbalists and contain natural non-toxic ingredients that are pregnancy-safe.

Pregnancy does a number on your bod, and these specially formulated products deliver natural relief in a safe yet luxurious way. Hormonal surges during pregnancy and the early stages of motherhood cause certain sexy side effects, like strong and shiny hair and bigger boobs. However, there are some less attractive results too, like itchy skin, swollen feet and legs, and cracked nipples from breastfeeding. The Hatch Mama collection includes oils and masks for a growing belly, hair oil, a balm for chapped nipples and lips, and essential oil blends to calm common mental and physical issues.

Products contain natural ingredients like aloe vera, propolis, mango butter, ginger, chamomile, and avocado oil to name a few. Prices range from $12 to $68.

Ariane Goldman, HATCH Founder and CEO, launched the company after giving birth to her daughter in 2011. Her goals include building a community as well as style for women who care about wellness. Regarding the new beauty collection, she tells HelloGiggles,

"In order to continue to feed our passions and our babies, we need to take care of our bodies, holistically and intentionally. This is the inspiration behind HATCH Mama — an edited line of non-toxic beauty products which were made to address the issues so many of us face during pregnancy and postpartum. They are completely safe and made from the best plant-based ingredients out there (plus they are gorgeous — total beauty cabinet envy!)."

Check out the HATCH Mama offerings:


1Belly Oil Stretch Mark Reduction Therapy, $58


This blend combines calendula, sweet almond oil, and vitamin E to combat stretch marks and relieve itching.

2Belly Mask Stretch Mark Minimizing Sheet Mask, $12 for one or $42 for a pack of four


Aloe and propolis help soften scar tissue post-pregnancy. Just like a sheet mask for your face!

3Nipple + Lip Rescue Balm, $28


Mango butter, pomegranate, and acai moisturize and reduce inflammation on both your nips AND your lips.

4Down, Girl Soothing Leg + Foot Relief, $42


Soothe swollen legs and feet with this cooling blend of chamomile, aloe, and ginger.

5Strength + Shine Daily Fortifying Hair Oil, $38


Hair often falls out after you give birth. This luxury blend of avocado oil and pea sprout essence helps keep strands healthy.

6Pocket Spa Oils (Rescue, Relax, Renew), $26 each or $68 for a trio


Three oils to help you get through those long mom days. Renew (eucalyptus) energizes, Relax (lavender) calms, and Rescue (ginger) relieves nausea. Breathe in!

Shop the HATCH Mama collection ($12-$68) on

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