Kit Steinkellner
February 19, 2017 6:47 am
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THEUNSEEN/Vimeo

Sometimes we see a gorgeous multicolored hairstyle on Instagram and we think that it seriously must be magic. But now we found out that maybe it actually *is* magic. Because a real-life witch just invented a hair dye that changes color based on temperature, AKA the mood ring of hair products.

We’re not hyperbolizing when we say “witch.”

Though Bowker practices the magical arts, she uses hard science for her otherworldly inventions. A big fan of mood ring-like inventions, Bowker is the creator of a gemstone headpiece for Swarvoski where brain activity causes the stones to change color. She’s also the inventor of a jacket that changes colors based on how much heat, sound, or even air pollution is in the environment. All of these inventions are part of her pioneering design brand THEUNSEEN.

And now Bowker is revolutionizing hair dye for us. Man, we love this witch.

So how does Bowker’s magical new hair dye work, you know, in scientific terms?

Color us obsessed. To learn more about THEUNSEEN, check out their website.