This new protein treatment from Madam C.J. Walker Beauty Culture is a must try for curly hair
First African-American female millionaire Madam C.J. Walker was an activist, philanthropist, and entrepreneur. Her hair care recipes are just as effective as ever, and the Madam C.J. Walker’s Beauty Culture line is proof. With separate lines for curls, waves, and relaxed hair, Madam C.J. Walker Beauty Culture has something for everyone.
The brand is expanding with a new launch exclusively at Sephora and Sephora.com. The Madam C.J.Walker Beauty Culture Dream Come True Wonderful Pre-Wash Protein Treatment is a pre-poo (a product applied to hair to prepare it for the stress of shampooing), detangler (a product that helps tightly coiled curls easier to comb through), and protein treatment (to give hair added strength) all in one.
Protein treatments are a polarizing subject in the natural hair community. Some find them unnecessary while others claim it’s the key to growing long, healthy hair. Whether you choose to use a protein treatment or rely on getting your protein through food, it’s important not to overdo it. Too much protein can make hair brittle and prone to breakage.
The experts over at Madam C.J. Walker Beauty Culture recommend using the Pre-Wash Protein Treatment every other week, max. Start with damp hair, apply the treatment, leave it on for up to 15 minutes, and rinse with warm water followed by your usual co-wash or shampoo and conditioning regimen.
The Pre-Wash treatment has an impressive list of ingredients: shea butter, coconut oil, and provitamin B5 among others. As with the entire Madam C.J. Walker Beauty Culture line, it’s certified organic, fair trade, paraben, sulfate, and phthalate-free.
Shop the Dream Come True Wonderful Pre-Wash Protein Treatment at Sephora.com for $32, also available in stores.