Credit: My Natural Doll /

Take a stroll down any toy aisle and you’ll see pretty much the same ol’ same ol’. Cookie cutter dolls with similar hair and features continue to dominate store shelves. Hair stylist and extension guru Mushiya Tshikuka saw an opening in the market and was inspired to create My Natural Doll to celebrate little girls with big hair.

In the doll’s description, she writes,

The “Keleshe” doll even features virgin human hair extensions, courtesy of Mushiya’s line Runway Curls. Instead of stringy doll hair, girls can style Keleshe’s hair the same way they would their own.

If you want to get a My Natural Doll before Christmas, you’ll have to place your order by 1pm on December 19th.

Since you’re already on the site, you might as well pick up a few bundles of Runway Curls for yourself. Come on, it looks INCREDIBLE.


You can’t put a price tag on the value of representation. We hope that My Natural Doll inspires brands and fellow creatives to bring more diversity to the toy aisle.

You can buy Keleshe right now for $145 (marked down from $195) on