Krista Jensen
April 11, 2017 10:00 am
Whippy Cake /

If you’re a platinum blonde baby as so many of us have recently become (the trend is going nowhere — if you’ve always wanted to try it, now’s the time!), then you probably know about the color-correcting miracle that is purple shampoo.

We’ve just discovered a new purple shampoo hack that will truly keep your blonde hair from turning that dreaded yellow brassy color that plagues all faux blondes. Purple products, in short, contain varying amounts of indigo pigment that lightly dye and tone blonde hair purple, aka, the opposite color from a brassy yellow-orange on the color wheel. Simple and super effective, a few washes will distribute just the tiiiniest amount of violet onto your blonde locks, keeping them that moody near-gray that we all covet.

LA colorist (and blonde enthusiast) Beau Kelly says purple shampoo is an important at-home treatment after you highlight your hair. You know how they gloss your hair after you get it colored at the salon? Beau says purple shampoo is akin to an “at-home gloss.”

So what’s the hack? Read on…

If you’re not born with it, maintaining the ashy white blonde of 2017 is a full-time job — but it doesn’t have to be!

Blonde blogger Becki at Whippy Cake has an inventive way to use the life-saving shampoo and conditioner combo: apply it to dry hair.

The purple shampoo bottle will tell you to apply it to wet hair in the shower for 10 minutes, but the hack says to apply it to dry hair and leave it on for upwards of 15 minutes and THEN wash it out. It has recently become trendy to apply hair masks and conditioner to dry hair first, so it was only a matter of time before someone tried it out with purple shampoo.

Editor Note: After editing this article, I tried this on my own hair after years of using purple shampoo in the shower, and the dry hair method turned my slightly yellow strands a beautiful ashy beige in one session.

Becki swears by Naissant Blonde Pearl shampoo for its super intense purple pigment.

So what do you think? Whippy Cake touts a longer period in between needing touch ups to her perfectly white blonde hair with this new method, which means less stress to the hair and more blonde for your buck. If you’re a blondie whose brass keeps peeking through, try Becki’s method and see what happens. The proof will be in the purple pudding!