Bronwyn Isaac
Updated Dec 20, 2016 @ 12:05 pm
Credit: Mike Coppola / Getty Images

As part of their growing campaign of influential women, the popular Indian actress and singer Priyanka Chopra is the new face of Pantene. She is part of the brand’s newest Strong is Beautiful campaign, which seeks to repaint beauty ideals in an empowering light.

The campaign will be re-launching at the end of December, at which point Priyanka will split campaign touring and spotlight duties with Selena Gomez. The print ads will primarily feature Selena, while Priyanka will appear in the television appearances.

Honestly, she couldn’t be more perfect for it because she is #HAIRGOALS! Have you seen her gorgeous, shiny, soft hair hit the light? Incredible!

Jodi Allen, the vice president for North America at Procter and Gamble, talked about adding Priyanka to the Strong is Beautiful campaign to WWD:

The actress and singer recently spoke to Refinery29 about beauty, and what it means to her:

She added:

She’s in good company with “Strong is Beautiful” ambassador and UFC champ Ronda Rousey.

As well as Selena Gomez, who looks like she brought loads of energy to the campaign.

Keep your eyes peeled because we’ll be seeing Priyanka flex a lot more in coming months.