Jascmeen
Updated Mar 03, 2017 @ 4:42 pm
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Violet-haired siren Justine Skye is a major source of hair inspo. She’s rocked every shade of purple tresses in lobs, mermaid waves, bangs, I Dream of Genie ponytails, and our fave – silky straight, center-parted Cher realness.

In what can only be described as a match made in heaven, Justine is teaming up with Dark and Lovely as their newest hair color ambassador. As the muse behind Dark and Lovely’s Go Intense! Passion Plum shade, Dark and Lovely is giving Justine’s unicorns the chance to copy her purple crown at home.

In a promo vid for Go Intense! Passion Plum, you can see Justine rocking the shade on the top of her head, fading into a deeper purple that goes almost indigo.

In the clip she says: