Gwyneth Paltrow is taking a step back from acting, and this is why

Although Gwyneth Paltrow will always be an actress first in our minds, we realize that we must now share her with the lifestyle company she created. Whether you love it or loathe it, Goop is a part of Paltrow’s life, and with that in mind, we have some particularly bad news for fans of her as an actress. That’s because, as she explained to Matt Lauer on TODAY, Paltrow is taking a break from acting to focus more on Goop. Say it ain’t so!

In March, Paltrow revealed she was the CEO of Goop in a very low-key way, but she told Lauer that the board actually named her CEO back in September or October of 2016. She said that much hasn’t changed when it comes to how she is treated at the office: “I think [the title] just sort of outlines and delineates other responsibilities, but the dynamics haven’t really changed.”

Uh, that’s probably because we’re pretty sure that anyone who works at Goop knows who is top boss — CEO title or not.

However, what has changed is the time Gwyneth Paltrow can commit to acting. She said:

"I was so lucky. I had an incredible acting career, but I had this deep passion to produce content and make great products and curate things. It sort of evolved slowly and had a long gestational period and now it's like, a real business."

When Lauer questioned Paltrow on using the past tense to describe her acting career, she responded by saying:

"I'm still going to do a little bit here and there, but this really requires almost all of my time. I'm in the office all day, every day. I have a pretty big team now — we’re almost 85 people — so I kind of need to be at work."

Considering that Paltrow’s Pepper Potts has notably been missing from the recent Avengers movies and that her last film was 2015’s critically-panned Mortdecai, I guess we shouldn’t be too surprised to hear that her focus hasn’t been on acting. Yet, we’re still sad to hear about her hiatus.

As for the luxurious lifestyle that Goop promotes, it’s not necessarily for everyone. But Paltrow understands that her + Goop is pretty embedded into people’s minds right now as she continues to grow the company with things like a line of vitamins, a Goop print magazine, and even a recent wellness summit — entitled “In Goop Health.”

About how people think of Goop when they think of her, she said to Lauer:

"I think we're kind of intrinsically linked. I'm also the face of the brand in a lot of ways, although I always looking for ways to build the brand without my image. And we have an incredible group of people who all are building the brand. I'm so focused on building the business and I'm sort of less focused on the 'Gwyneth Paltrow' part."

No matter if her acting career is being placed on the backburner, we’ll always love Paltrow for her standout roles in films like Emma, Shakespeare in Love, and The Royal Tenenbaums. So take care of her, Goopsters, until she has time to return to the big screen!

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