Here’s why Gwyneth Paltrow posed wearing couture in a grocery store

Gwyneth Paltrow is not one to shy away from showing off her incredibly fit body. The actress and Goop-founder talks openly about her dedication to fitness and her (often expensive) investments in healthy choices. But in her latest photo shoot for Harper’s Bazaar, she shows off her killer body in a totally new way.

Gwyneth wears gorgeous couture outfits while posing in an average grocery store.

And, as strange as it sounds, she totally makes it work.

The actress is the cover star for the upcoming November issue of the magazine.

Her feature story was actually an interview conducted by comedian and #girlpower advocate, Samantha Bee.

The two famous women talk about Gwyneth’s growth into her public persona and how she encourages her children to be risk-takers like their mother. Though, she admits, they seem to come by it naturally.

She said, "My daughter is super ballsy. I always follow her lead. I actually don't need to encourage her to take risks. She likes to push herself; she wants to see how far she can get. It's really inspiring to see that in a young woman."

And Gwyneth isn’t just posing in these outfits to show off her 16-pack abs and incredibly toned legs. Her lifestyle brand, Goop, is actually launching its own clothing line named goop Label.

Like much of the Goop brand, the clothes aren’t exactly offered at discount prices. But that doesn’t mean they aren’t totally stunning.

Despite the fact that the next natural turn for her brand seemed to be into wellness, Gwyneth explained why she wanted to venture first into a clothing line.

"The clothing line is just one thread in the quilt of what I'm trying to create, which is a truly modern, global lifestyle brand... The clothes themselves are not meant to be daring at all—these are reimagined basics. The daring part of it is that we want to change the way fashion is served to the consumer."

Leave it to Gwyneth to turn something simple, like grocery shopping, into a luxurious and fascinating affair.

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