Gwyneth Paltrow and Anna Wintour are turning GOOP into a print magazine
If you’re the kinda girl who loves everything extra; namely sex dust, toothpaste squeezers, and everything ethical and mystical, then today may be your lucky day. That’s because GOOP, the uberpopular lifestyle site started by Gwyneth Paltrow in 2008, is now getting a makeover. In other words, GOOP will now be a magazine!
Yes, that’s right. The lifestyle website will also see its name the old-fashioned way, in a quarterly print magazine that’s set to launch in September. Women’s Wear Daily exclusively reported that Condé Nast will be co-producing the magazine, so you know it’s going to be legit.
The idea stemmed from a conversation between Gwyneth and Vogue editor Anna Wintour, so we have these two masterminds to thank for making our (unrealized) dreams a reality!
We’re not sure exactly what the magazine will cover, but the content will all be by GOOP, with Condé Nast including some visuals and images. In an interview with WWD, Gwyneth said,
"Anna is a powerhouse, and one of the most admirable thought-leaders in media. Collaborating with her and Condé Nast on this multi-platform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.
So what can we expect from GOOP in print? The same sort of content we love from their site, like health and fitness, cooking and recipes, style and design, and other lifestyle-centric subjects such as wellness and travel, according to WWD. We can’t wait!