Glossier just dropped their priming moisturizer and it might just become your favorite skincare product

Glossier just dropped a new priming moisturizer that’s out to prove that “Moisturized is the new matte.” The blush-pink branded beauty label has delivered a luxury treatment for night, winter, or anytime you might need some nourishing hydration.

The latest Crème de Glossier is called Priming Moisturizer Rich, and it’s a luxe step up from their classic bestseller, the Priming Moisturizer. Speaking of “rich,” you don’t need to spend a fortune to get your skin hydrated AF. The creme retails for $35 a pot, which is a steal compared to other similar cremes on the market.

The “prime” in question refers to preparing skin for makeup application — if you want to add makeup, that is.


“Skin first, makeup second” is Glossier’s philosophy, and they make it look easy. The model in the brand’s Instagram shots looks so glowy and fresh without a stitch of makeup on her flawless face, and we’ll have what she’s having!

Look at the glow on this goddess.

Glossier declares:

This dense, sumptuous cream is rich in ceramides and fatty acids, reinforcing the skin barrier and locking in moisture over time. Our Anti-Redness Complex and Oxygenating Agent are the priming ingredients, instantly making skin a smooth, dewy canvas for makeup (or not), just like our bestselling original Priming Moisturizer. Formulated with a balanced, non-greasy blend of shea and murumuru butters to melt perfectly into skin for a supremely lavish hydrating experience.

Sumptuous…butters…supremely lavish…it sounds like a dessert. Yes please.

How many pots of this do you think it will take to slather on one’s entire body? Asking for a friend.

The Priming Moisturizer Rich is $35 at!

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