The full Gigi Hadid x Maybelline collection launched at Ulta, and here’s the 411 on everything

If you’ve been looking for some bi-coastal glam beauty, you’re going to want to check out the Gigi Hadid x Maybelline collection that just launched at Ulta. This assortment of makeup has got all your fall needs covered, whether you’re looking for a natural glow or want to amp it up for a sultry night out.

Who better than a supermodel who has been everywhere and tried everything to capture the look and feel of the two wonderful coasts and represent them in a makeup collection? Gigi’s own aesthetic permeates this line, and the result is as lovely as can be.

The new Gigi Hadid x Maybelline collection features the East Coast Glam and West Coast Glow collections.

The East Coast Glam collection is all about that casual, glamorous look with a few vibrant, bold details, while the West Coast Glow collection highlights that coveted lit-from-within glow.

The East Coast Glam collection includes a tinted primer, an iridescent liquid strobe, warm and cool eye contour palettes, an eye contour brush, a black fiber mascara, a black liquid eyeliner, a black gel eyeliner, and matte lipstick and lip liners in shades of nude.

The West Coast Glow collection includes a tinted primer, liquid strobe in gold, warm and cool eyeshadow palettes, nude gel liner, black Gigi mascara, matte lipstick, and lip liners in shades of red.

Let’s take a look at just a few of the products in the Gigi Hadid x Maybelline collections:

1East Coast Glam Eye Contour Palette, $14.99

2East Coast Glam Tinted Primer, $11.99

3East Coast Glam Liquid Strobe, $11.99

4East Coast Glam Eye Contour Brush,$14.99

5East Coast Glam Matte Lipstick, $8.99


Available in two shades: Taura and Erin.

6East Coast Glam Lip Liner in Taura, $7.99

7East Coast Glam Fiber Mascara in black $12.99

8East Coast Glam Liquid Eyeliner, $9.99

9East Coast Glam Gel Eyeliner, $11.99

10West Coast Glow Liquid Strobe, $11.99

11West Coast Matte Lipstick in Austyn, $8.99

12West Coast Glow Eyeshadow Brush, $14.99

13West Coast Glow Lip Liner in Austyn, $7.99

14West Coast Glow Eyeshadow Palette, $14.99

15West Coast Glow Tinted Primer, $11.99

16West Coast Glow Gel Eyeliner in Nude, $11.99


They really are lovely, and here’s hoping the next go-around has a more diverse shade range for all skin tones.

Head on over to Ulta and pick yours up today.


Filed Under