A Froot Loops backpack is here, just in time for back-to-school (or work, or just life)
Like you, we can’t get enough of that ’90s nostalgia. The latest throwback comes courtesy of messenger bag brand Timbuk2, which has created a Froot Loops backpack that will make you feel like you’re sitting on your parents’ couch eating breakfast in your jammies, watching Saturday morning cartoons all over again.
Timbuk2 dreamed up the bag in partnership with industrial designer Alexis de Coninck as part of a millennial-focused merch campaign by Kellogg’s (the cereal maker clearly knows its market). It features a roll-top design, along with padded shoulder straps and tons of internal pockets — and, naturally, it comes with a box of Froot Loops.
The bag will be available beginning August 1st here, and retails for $100. Just 100 of these backpacks are being made, so this puppy is super limited-edition.
Coninck told HelloGiggles,
"Eating Froot Loops reminds me of the kid I once was. And to me, one of the most important things in life is to maintain that fun, youthful spirit and be true to yourself even as you transition into adulthood. I designed the new Timbuk2 + Froot Loops Tuck Pack to not only remind fans of their colorful childhood, but to help them carry everything they may need to tackle life’s adventures and have fun along the way.
Froot Loops nostalgia seems to be everywhere lately.
This Froot Loops scented candle had two HelloGiggles editors swooning.
Get it here for $22.
And Kellogg’s has an entire line of Froot Loops merch available on its website.
These vintage stackable bowls are $26.99.
If you’re craving a bit of childhood innocence in these turbulent times, perhaps a new backpack is in your future? You’ll feel like a kid again in so many ways.