Frances Bean Cobain is the newest face of Marc Jacobs

She’s a reluctant model, but an incredibly effective one. As the star of Marc Jacobs’ new Spring/Summer 2017 campaign, Frances Bean Cobain is lending her signature edge to a design house she loves — and that designer alone.

“I don’t think I’ll be modeling for anybody else for a very long time — this is 100 percent outside my comfort zone,” said Cobain, a visual artist and daughter of Nirvana legend Kurt Cobain and Hole frontwoman Courtney Love, in an interview with Vogue this week.

Explaining that she’s more interested in wearing black jeans and vintage T-shirts than the latest runway fashions, Cobain added,

"I don’t model unless I think the project is cool, and I don’t put my name behind something that I don’t genuinely believe in. I thought this collection was great, and I was flattered that Marc thought of me for this. What I said to Marc when I was saying yes was that he’s an underdog for the masses."

And honestly, we’re so glad she took this on.

Seriously, how perfect does she look in that dress?! And Jacobs is clearly a fan of the 24-year-old artist, praising her in his Instagram post.

While this campaign marks Cobain’s first solo foray into modeling, Jacobs tapped her mother for his Fall 2016 campaign last year to excellent effect, writing again on Instagram of a momentous meeting in 1994 with fellow designer Anna Sui, baby Frances Bean, and Love.

Together, the mother-daughter pair appeared in a short Burberry video last year, frolicking in embellished dresses through a statue-filled room.

Like fabulous mother, like fabulous daughter.

Rock-and-roll families seem to be a go-to for Jacobs’ campaigns of late; in July 2015, the designer featured Sonic Youth bassist Kim Gordon and her daughter, Coco Moore, in a campaign, singing that pair’s praises on social media.

Talk about the definition of cool.

But back to Frances Bean. Of her appearance in the new Jacobs campaign, Cobain said, “I’m not representing the beautiful top models of the world. I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.”

Whatever the reason Marc chose Frances, we’re into it. It’s definitely refreshing to see an “average human girl” in a luxury fashion campaign.

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