FKA twigs made a badass zine for her Nike campaign

Earlier this week, spooky and innovative musician and dancer FKA twigs became the face of a new Nike campaign and dropped a self-directed video. Along with some new music, the video featured Nike’s new Zonal Strength Training Tights. As part of the video, twigs and her cabal of athletes and dancers asks, “Do you believe in more?”

https://www.youtube.com/watch?v=fh772V1KyXk?feature=oembed

And now, that question is the focus behind FKA twigs’s gorgeous new collaborative zine.

The zine, which is a continuation of twigs’s campaign with Nike, features contributions from other creatives, including fellow musician Oneohtrix Point Never and 18-year-old David Uzochukwu, who shot many of the campaign’s images.

A preview of the zine on Dazed offers up a multitude of (very branded) collages, largely featuring twigs herself. The vibe is consciously DIY — these look like prints that have been Xeroxed over and over again, much in the way that zines started out.

It’s an interesting marriage of aesthetic and intent. After all, Nike is as far from anti-capitalist zine culture as they come, but in twigs’s vision, Nike is the means to an end.

In what appears to be an introduction to the zine, twigs writes:

"It's time we help each other uncover the potential we all have within — to put who we are into motion. We have the opportunity to focus the world's attention back onto the things that really matter. Talent, skill, practice and unique ability. To marry an athletic and spiritual ethos."

In her introductory statement through Nike, she also writes:

"'do you believe in more?' refers to a girl who grew up looking different from everybody else around me, who wanted to do things no one else wanted to do in a small town, who didn't grow up with lots of money, but just had so much determination and hope inside herself. I wanted to do more with my life. I wanted to do everything. 'do you believe in more?' is a question that anyone can ask themselves. Do you believe that, in six months' time, you'll be able to run faster, or jump higher? Do you believe that you'll be able to stay on the cross-trainer longer? Do you believe that you can reach your best physical shape? Do you believe that you can use your confidence to get that promotion at work or finish that creative project? It applies to whatever it is that you want to be or do."

Dance, as dancers will have you know but you can also surmise, is not just about what you do on a stage setting; it’s a lifestyle thing. The same is true of other kinds of athletes, where your body is an engine and a tool, a way to achieve something you can not just see in the mirror, but feel inside. I’m intrigued by twigs’s mission statement, and can’t wait to hear and see what she comes up with next.