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THEBFF
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Best Friends Share

Their Favorite Memories

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BFFs really are the best.

BFFs really are the best.

They celebrate our victories, pick us up when we fall, encourage us to speak our truth, and support us as we grow. In honor of National Best Friends Day, we teamed up with Maybelline New York to recognize two dynamic pairs of BFFs and take them on a trip down memory lane. Click the tabs on The BFF Book to see how Maybelline Instant Eraser helps these friends instantly rewind to the good times—and laugh about the moments they wish they could erase!

P.S. Don’t forget to call your BFF today!

We love recreating photos and putting them side by side to see how we’ve changed over time. It’s so cute as the years go on!”

– Angelika

Someday I’m going to tell my kids that these are our prom pictures and instantly erase the other ones.”

- DWIJA

Recreating pictures is one of Dwija and Angelika’s favorite ways to celebrate their friendship—and what pair of BFFs wouldn’t want to revisit prom? As it turns out, both girls were running late that night and missed their chance to take photos together. “We were so excited to create the prom pictures we never took,” says Dwija. “All we have are random flip-phone shots, and I hope those never come to light!”

For their ideal prom look, Dwija and Angelika used Maybelline Instant Eraser in multiple shades to correct their dark circles, contour their cheekbones, and highlight their features. “The makeup felt so light and matched our skin perfectly,” says Angelika. “I would re-do so many things if I could go back in time, but now our prom pics are perfect!” Dwija agrees: “I didn’t know what concealer was back then, so I always had dark circles. Looking at these photos, I feel like I’ve aged backwards!”

>>>BFF REWIND<<<

If we could rewind
time, we’d go...

back to prom & do it right!

If Maybelline
INSTANT Eraser
could actually erase
something IRL,
we’d erase...

emo eye makeup & our ex-boyfriends

CLICK TO EXplore MORE BFF MOMENTS

Dwija and Angelika love Maybelline Instant Eraser because it comes in a variety of shades and undertones.

Dwija and Angelika have been inseparable since their high school days, when they bonded over pep rallies, sleepovers, and trips to the mall. “Ang was always a makeup guru with a shopping addiction,” says Dwija. “We always loved coordinating outfits, playing with patterns, or going for opposite looks. We still do!” The BFFs also balance each other out when it comes to their personalities; while Angelika tends to be bubbly and extroverted, Dwija is more mellow and grounded. “Sometimes I feel like we’re the only people that understand each other,” says Angelika. “I’m Russian and Dwija’s first generation Indian American, but we both had strict families growing up. It’s funny because on the surface we seem so different, but we connect on so many levels.”

When it comes to everyday makeup, Dwija and Angelika both trust Maybelline Instant Eraser to conceal redness, dark circles, and blemishes. “I grew up using Maybelline concealer to combat redness around my nose,” says Angelika. “It’s been one of my go-to products for years.” Though Dwija has always been a makeup minimalist, she finds the Instant Eraser essential for concealing her genetic dark circles. “I love the way it melts into my skin and matches my undertones perfectly,” she says. “I wish I had this concealer back in high school!”

i feel like there's nothing on my skin when I’m wearing this concealer! It’s so lightweight, but it makes a big difference."

- ANGELIKA

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BFF Tip: Add a few more hours of sleep to tired eyes with just three clicks of Maybelline Instant Eraser Concealer and you'll be ready for that early AM meeting. It’s love at first swipe!

Nicole and Olivier trust Maybelline Instant Eraser to correct dark circles and conceal blemishes throughout their busy workdays.

When Nicole met Olivier in 2013, she was a new recruit at L’Oreal and he was her manager. As head of the Maybelline New York eye category, Olivier quickly became Nicole’s mentor and patiently helped her scale a steep learning curve. “I remember feeling like I was totally in over my head and Olivier was the best possible boss I could’ve asked for,” she says. “Olivier’s support catapulted my learning and helped me blossom in my future roles at the company.”

Nicole and Olivier became fast friends as they continued to cross paths in their careers. “We were always the first ones at the office, so we spent a lot of one-on-one time together,” says Olivier. “I loved Nicole’s energy and enthusiasm from the moment I met her, and we’ve never let the hierarchy of our roles dictate our relationship—in fact, as we changed teams over the years, I started looking up to her!”

Now, after nine years of friendship, Nicole and Olivier have a bond that transcends work and strengthens their personal lives. “We talk about everything from our relationships to our experiences in a really authentic way,” Nicole explains. “I know I can be myself without worrying what she’s going to think of me,” adds Olivier. “We’re always learning new things together. One time, she came over to my place and helped me make pasta from scratch. We spent the whole evening hanging out, drinking wine, and listening to our favorite music. It was perfect!”

While we’re similar in our love of beauty, we’re different in ways that make our friendship all the more special. He’s French, I’m American; he’s a gay man, I’m a Black woman; he’s analytical, I’m more creative. Our relationship is enriching in so many ways.”

- NICOLE

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Ready for an instant rewind? Visit maybelline.com to explore all 18 shades of the award-winning Instant Eraser.

Nicole and Olivier always look forward to sharing new experiences—and makeup techniques! For big nights out, Nicole creates a glammed-up look with Maybelline Instant Eraser in up to three shades. “I use a lighter shade to highlight the bridge of my nose and the curve of my forehead. Then I use darker shades to contour my cheekbones and jawline,” she says.

Whether they’re traveling together or solo, the BFFs always pack their Instant Erasers. “I love how compact this concealer is, and that it comes with a convenient applicator attached,” says Olivier. “I never have to worry about it spilling in my toiletry bag!” After a late night of celebrating, Olivier and Nicole both use the Instant Eraser to erase the look of dark circles, fine lines, and blemishes. One thing they both wish this concealer could cancel? Hangovers!

>>>BFF REWIND<<<

If we could rewind
time, we’d go...

back to texas together

If Maybelline
INSTANT Eraser
could actually erase
something IRL,
we’d erase...

hangovers and bad vibes

One of my favorite memories was when we went to Texas together. We went to a rodeo, rode a mechanical bull, and ate a lot of barbecue. It was magical!”

- Olivier

CLICK TO EXplore MORE BFF MOMENTS