Advertisement
Screen Shot 2017-05-17 at 9.32.55 AM
Credit: Yoox

Wrangler is turning 70 this year (insert balloons and streamers!) and to celebrate the milestone, the iconic denim brand has released a “Summer of Love” collection. Wrangler, in partnership with artist Peter Max — known for his bold, colorful pop culture paintings — put together a slate of tees, jeans, jackets, sweatshirts, and other goodies so purely nostalgic, you’ll want to raid your parents’ old wardrobes for even more ’70s goodness.

This collection isn’t just a celebration of Wrangler’s seventh decade, though. It marks 50 years since San Francisco’s Summer of Love — the summer of 1967 — a time when hippiedom ruled the Bayside city, and Max’s artwork was absolutely everywhere.

Max, who has been creating and innovating for decades, even teamed up with Wrangler back then (in the early ’70s) for a colorful, highly sought-after collection, and he clearly drew inspiration for this new line from that endeavor, updating fits and fabrics for the modern age.

The new collection is available now on Yoox.com, and a second delivery will drop in August, just in time for back to school. For now, shop our favorite “Summer of Love” women’s wear below!

Denim pants

42602204vc_14_e.jpg
Credit: Yoox

Get them here for $180.

Denim shorts

42602202rh_14_e.jpg
Credit: Yoox

Get them here for $140.

Denim pants

42600993ja_14_e.jpg
Credit: Yoox

Get them here for $180.

T-shirt

12037193ds_14_e.jpg
Credit: Yoox

Get it here for $60.

Denim jacket

42601048lx_14_f.jpg
Credit: Yoox

Get it here for $220.

Tank top

12037145tt_14_a.jpg
Credit: Yoox

Get it here for $60.

Denim jacket

42602188ic_14_a.jpg
Credit: Yoox

Get it here for $220.

Sweatshirt

12037179ab_14_f.jpg
Credit: Yoox

Get it here for $120.

Denim shorts

42602196qb_14_r.jpg
Credit: Yoox

Get them here for $140.

Looking for men’s styles? Click here! Peace and love y’all.