Johnni Macke
February 03, 2017 3:22 pm
Jeffrey Mayer/WireImage

Like mother, like daughter. Actress Rumer Willis channels mom Demi Moore in new Gap ad and gives us major deja-vu.

Gap’s latest jean ad is all about going back in time, well, back to the ’90s that is, and Willis is just one of the stars. The clothing brand is actually bringing back 15 styles from that era and by going back to their denim roots, they also refreshed some of their iconic ads.

The coolest born-again photo is Willis recreating her mom, Moore’s sassy jean jacket shot. The original ad ran in 1990 and now, the 28-year-old model is putting her stamp on it.

“How you gonna show off your jean jacket?,” Willis captioned a video of her posing for Gap.

The former Dancing With the Stars contestant is giving us major flashback vibes with this shoot and we’re loving it.


While this isn’t the first time the Woman on the Edge actress has been seen #twinning with her famous mom, it is the first time that she’s doing it in a professional capacity.

In the Archive Re-Issue for Gap, Willis isn’t the only star channeling what once was. The campaign is being lead by Naomi Campbell, who was one of the brand’s models back in 1992. The iconic clothing label also called in some of their former model’s children to recreate some of the looks.

The new group of models includes, Lizzy Jagger, the daughter of Jerry Hall, Evan Ross, the son of Diana Ross, Chelsea Tyler, the daughter of Steven Tyler, and more. Plus, of course Willis who is the daughter of Moore and Bruce Willis.

“We laughed the whole time it was so much fun, but I think the funniest thing was all of us trying to learn the dance moves and remembering not to smile,” Willis told People Style about the campaign shoot.

The What Lies Ahead actress even revealed her favorite way to style denim and we’re taking notes.

She rocks her denim in the form of “super high waisted, with Converse and a white tee, which looks amazing I think on guys and girls.”

We hear your Rumer, and we’re listening.