Victoria Beckham's Target collab launch party looked like the garden party of your dreams
Over the weekend, spring was definitely in the air and the fashion world. Victoria Beckham’s Target collaboration launch was a garden party delight — and we really wish we were invited.
On Saturday, there was a gorgeous garden party in honor of the Victoria Beckham for Target collection launch. The event took place in Los Angeles at Mohamed Hadid’s (as in Gigi’s dad) Bel Air residence. To say it was spectacular would be an understatement.
The entire launch event was like something out of Alice in Wonderland and it was beautiful.
Beckham’s collection is a limited-edition line of apparel and accessories women, girls, and infant sizing. Although the day was all about the fashion, we can’t get over the party itself.
There were flower crowns, for goodness sakes!
As celebrities enjoyed looking at the new line, they also got creative and gave into flower power. Stars like Zoe Saldana and Kate Mara indulged in the flower-crown making and looked beautiful.
If you paused from the flower activity, you could see that Target went all out with this bash. Just look at the gorgeous LA view and poolside setup!
If flowers aren’t your thing, don’t worry, there was a necklace bar! Make your own necklaces is such a fun idea.
Plus, it was cute for both children and adults alike.
There were a TON of stars in attendance, like Camilla Belle and Ashley Madekwe. Although these ladies looked flawless, all of the greenery is what had us doing a double take.
Some of the trees were turned into candy trees and we really need one in our backyard. It’s like Alice in Wonderland and Charlie and the Chocolate Factory combined.
It’s a wonderful idea, don’t you think?
Yes, those are lollipops at the base of the tree, because no party is complete without sweet treats!
Inside, the decor was equally as elegant and inspired by a British garden party. The theme was white and green and it was like an Easter explosion…in a good way.
The designer herself took a break from chatting with friends and hanging out with family to pose by the giant bunny shrub.
Oh, we almost forgot, there was a giant tea cup made out of plants, too.
Since the clothing line was partially inspired by Beckham’s daughter Harper, there had to be kid-friendly activities as well.
In addition to a bean-bag toss, and lots of green grass to run through, you could get your own paper doll book. It is actually a part of the line for Target as well.
One of our favorite design choices was three giant flowers in the middle of the event.
They are literal works of art!
Plus, you really can’t have an English tea party without a nod to the motherland. In this case, the former Spice Girl had her very own London phone booth.
This might’ve taken place in LA, but it definitely screams London! Okay, now really, where was our invite?