Target's new swimwear campaign is all about trendy designs and inclusivity
We don’t know about you, but we’re ready for warmer weather. With spring break and summer on the horizon, we’ve all casually been window shopping for swimsuits and bikinis. However, more often then not, swimwear is expensive and isn’t available in plus sizes. Not cool. Thankfully though, we can always count on Target to find trendy swimwear in an inclusive size range.
For its new swimwear collection, which includes over 1,800 pieces, Target launched a campaign that celebrates every body shape and size because, in its words, “being you always fits.” The campaign features an inclusive cast of women, and their photos are all retouch-free. Hell yeah! What’s more, the new collection has sizes up to 26 and 38DDD and starts at just $14.99.
We already stan a company that celebrates all women, so we’re delighted to see that the swimsuits are so cool, too. Target‘s team traveled around the world and visited the coolest beaches in search of the best swim trends, from Miami to Rio de Janeiro, and found that animal prints, bright neons, and special details will have major moments in 2020. We’re here for it.
Below, some of our favorite swimwear pieces from Target's new swimwear collection:
1Kona Sol Ribbed Square Neck One-Piece Swimsuit
This sleek design holds a secret: It has sewn-in cups to provide extra support.
2Xhiliration Ribbed Cut-Out Bikini
The top and bottom each cost a penny shy of $15, and plus sizes, found in up to size 26, can be found here.
3Kona Sol Animal Print Twist Front One Piece
Animal print is basically a neutral at this point, and we’re sure it’s a trend that will stick around for years to come. This swimsuit features a cheeky cut-out at the front and an open-back silhouette perfect for summer.
4Sand & Shore Ribbed Cut-Out One-Piece Swimsuit
Cut-out shapes will be all the rage this spring and summer—the flirty silhouette is so fun and sexy! We’re calling it: The little black swimsuit is the new little black dress.
5All In Motion Long Sleeve Tie Back Cropped Rashguard
Take on any of your favorite water sports, like surfing or stand-up paddleboarding, with this floral rashguard. The stretchy material makes it a comfortable wear, and the cut-out design makes it very on-trend.
6Xhiliration Pink Tie Dye Print Bikini
Long live tie-dye! The nostalgic ’90s print gives us all the feels and all the fun vibes. What’s more, this bright bikini goes up to size 26.
7Xhiliration Neon Yellow Zip Front Bikini
You were born to stand-out, and this bikini will help you do just that. This athleisure-meets-swimwear bikini has removable cups to help you customize your look and trendy zippers that will look killer on the ‘gram.
8Xhiliration Longline Smocked Lavender Floral Flounce Bikini
Sweet, flirty, and fun. The top has removable straps to easily make it strapless, and the flounce helps create a little more shape. Time to shimmy!