T.J. Maxx joins the plus-size revolution, reminds us that size inclusivity matters
T.J. Maxx was already good in our book (who DOESN’T like buying fancy, designer-y clothes on the cheap) and now it’s even BETTER in our book because, as Marie Claire reports, the retailer just launched a plus-size collection online. The physical store was already doing pretty well in terms of meeting the shopping needs of its plus-size customers, but by launching their first online plus-size collection, they’re really making an awesome statement about their commitment to their community. The collection is offered in sizes 14-24, and there’s all kinds of cuteness for spring including adorbs swimsuits and rad floral prints.
This is just the latest in a recent series of wins for the plus-size community. We recently celebrated Target for launching its plus-size line Ava and Viv, featuring apparel up to size 26 and 4x, which is REAL progress considering the retailer’s famed fractious relationship with the plus-size community, conflict born out of Target’s former failure to provide the same kind of options for sizes 14 and up as the retailer was providing for sizes 12 and under.
More and more retailers are making a major effort to embrace the plus-size community and service their shopping needs, and it’s paying off in a major, major way. The New York Times reports, “…youthful-leaning, mass-market retailers like Asos, H&M, Mango, Wet Seal, ModCloth and Forever 21 have begun selling either an expanded size range or a dedicated plus-size line.” We’re happy these brands got the memo: diverse size selection is important, and it matters to their clientele.
Just this past year, Buzzfeed reported that the plus-size clothing market has become a $17.5 billion industry, up a full BILLION dollars from three years ago. A huge chunk of those sales are coming from online shopping, which gives plus-size customers more choices than they often have at the mall, and why it makes so much sense for retailers like T.J. Maxx to embrace this sphere. As the New York Times states, “The average American woman wears a size 14, and women wearing size 14 and up account for 67 percent of the population.”
Check out some of their super cute selection:
It’s awesome that T.J. Maxx is just the latest retailer to provide more options for plus-size shoppers. We love the direction fashion is going in, and we look forward to seeing more and more retailers jump aboard the inclusivity train!
Images via T.J. Maxx