If you hate having a cold belly button or the possibility of losing your swimsuit bottoms with every diving board cannonball, you’re going to love this news. Bikinis, the long reigning champ of summer (or the two-piece-terror, depending on your feelings) are now less popular than one-piece swimsuits. That’s right:
One-piece swimsuits are now officially cool.
Somewhere, we’re pretty sure, our middle school selves are absolutely shook.
The retail analytics firm EDITED confirmed that there are 20% more one-piece swimsuits being sold online now than there were a year ago. Essentially, people are buying some many one-pieces that it has actually caused bikinis to take a hit! But don’t worry, it’s not like bikinis are going to be hard to find this summer.
Still, even before marketing proof came in, it was apparent that one-piece swimsuits are taking over summer. Naturally, Instagram provides solid proof of the trend. After all, style-stars Kylie Jenner and Bella Hadid posted photos in one-pieces.
Notably, the Sunny Co red one-piece swimsuit went viral seemingly over night on the social media site. Literally millions of women were trying to win it.
If you are looking to try the trend, opt for an athletic swimsuit brand. Performance brands like Dolfin, Speedo, TYR, Nike, and Arena are the most in-demand one-pieces this year according to EDITED.
If you’re more of a two-piece kind of person, don’t worry! No matter the popularity of the single-piece swimsuit, the iconic top and bottom look will never go out of style.