Stitch Fix will be adding more body-inclusive designers and brands, and there's already a waitlist
If you haven’t used the clothing subscription service Stitch Fix before, you’ll definitely want a piece of the pie now. The Stitch Fix team has decided to expand their business and be much more inclusive, which, BLESS. On February 27th, you’ll meet Stitch Fix Plus, which includes over 90 designers and brands that have a wide range of “plus-size” options. There are already 75,000 women on the waitlist.
In order to create Stitch Fix Plus, they teamed up with a band of experienced curvy girl fashion bloggers who had a say in which brands were going to be featured in the new fashion line-up. Some of the names are Eloquii, Junarose Slink Jeans, and Kiyonna, and you can find sizes up to 24W and 3X.
The founder and CEO of Stitch Fix, Katrina Lake, said a few things in a statement about why Stitch Fix decided to make this change in their company. “While it is very rewarding to be in the business of helping women and men look and feel their best, Stitch Fix’s offering felt incomplete without being able to serve a more comprehensive range of women’s sizes,” she said. Lake is “thrilled” to be able offer women of all shapes and sizes the reliable services Stitch Fix has become famous for.
If you’re not familiar with how Stitch Fix works, it’s basically like a personal shopper who delivers everything right to your doorstep. Awesome, right?! Shipping is covered both ways and you can send back anything that doesn’t fit you properly. To have this service extend out to plus-size women is a big deal, because every woman deserves to have access to the same amount of fashion choices, no matter what pant size she is.