Beth Stebner
April 07, 2015 5:20 am

There’s a strange thing that happens when you walk into the children’s clothing section of a department store – on the boy’s side, you might find robot-themed T-shirts, rocket ship backpacks, and Tyrannosaurus Rex pants, but hop across the aisle and you’re likely to find princess-themed everything, often in bright pink.

Not that there’s anything wrong with going all girly and glittery, but what of the little ladies who want to rock a rocket ship dress?

That’s where buddingSTEM comes in. It’s a new line of clothes for girls who dig all things science, and we think it’s awesome.

Jennifer Muhm, from Shoreline, Washington, said the quest to make clothing featuring rocket ships and dinosaurs isn’t about princess bashing.

“We’re not anti-princess,” she told ABC News. “We’re not anti-girly. We just think there needs to me more than just that offered for our girls.”
Muhm partnered with Maloire Catchpole to create buddingSTEM, which gives a nod to all things science, technology, engineering and math.

The idea was long in the making. In 2013, Muhm’s daughter wanted to be an astronaut for Halloween, but noticed that only boys were pictured on the costume packaging.

“She looked at me and said, ‘I can’t be an astronaut, they’re only for boys,’” she said, according to ABC News.

After months of careful research and working with a textile artist, buddingSTEM was ready to head to crowdsourcing. As of Monday night, the budding brand already raised almost $65,000 towards producing the line on Kickstarter.

We’re particular fans of the Apatosaurus leggings (who wouldn’t want to wear an Apatosaurus all day, every day) and the pale pink train T-shirt (which, by the way, is unisex).

The women told ABC News that the best part of the fledgling business is, hands down, showing girls that hard work can lead you to the most unexpected places.

No doubt. We’re just psyched to see more gender-neutral items that encourage girls to be anything they want to be.

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