Puma's ballet-themed collection starring Kylie Jenner takes athleisure to Swan Lake levels
Teaming up with the New York City Ballet for its “Swan Pack” collection, Puma — and new muse Kylie Jenner — released a fierce (and lovely!) ad campaign this week.
Showing off ballet-inspired gear — from shoes to bodysuits to a full-on cape — the campaign features ballerinas Mimi Staker and Olivia Boisson of the NYC Ballet and Jenner, striking a pose that belies her distaste for exercise. In one shot, Jenner’s wearing Puma’s Fierce Strap Swan sneakers and a sleek black unitard, looking athletic as ever. Truth be told, she’s seriously inspiring us to get to a dance class.
In another photo from the campaign, Jenner dons white kicks and a pink bra with matching high-waisted leggings. Definite gym-spiration.
Earlier in the week, Puma released photos from the campaign featuring dancers from the NYC Ballet decked out in Swan Pack gear. The dance company and sportswear brand first joined forces in June 2016, inking a deal that sees dancers from the ballet company appearing in Puma campaigns, such as the Swan Pack series, and the activewear brand providing rehearsal gear to the dancers.
Said ballerina Staker last year, “The leggings are super flexible and movable, I’ve been wearing them with my leotard. It’s pretty much like wearing tights but a little thicker. We are athletes, too, and everything they make is for athletes so it makes sense.”
Staker appeared in Puma’s first campaign with NYC Ballet, posing at the company’s Lincoln Center rehearsal space in brightly colored gear and traditional ballet attire, such as tutus and leg warmers.
The Swan Pack collection drops February 1st, so mark your calendars!