Nordstrom is picking up our fave new plus-size lingerie line
We were so excited to hear that one of our favorite models, Ashley Graham, teamed up to do a lingerie line with Canadian plus-size retailer Addition Elle. And now we are super-duper excited to learn that the inclusive “Ashley Graham Collection” is coming to the U.S.!
As Racked reports, the line has been picked up by Nordstrom and will be available online in August and at two Nordstrom brick and mortar locations (in Wauwatosa, Wisconsin and Minneapolis, respectively) in October. We would love to see this line in more than just a couple of real stores but, with hope, this is just the beginning of the rollout.
As for the details: The line comes in periwinkle blue and black, and includes bras, panties, a bodysuit, a chemise, and garters. The prices range from $25 to $90, and the sizes in the line span from X to 3X. In the bra department, cups range from C to H and band size ranges from 36 to 44. It’s clear that this line is designed to accommodate a range of women who don’t always have their needs met by lingerie manufacturers and we appreciate the eye towards inclusivity that clearly went into the design.
But we would expect no less from Ashley Graham who is an advocate for positive body image. She told Women’s Wear Daily part of her inspiration for the line (which apparently takes some style tips from 50 Shade of Grey) was the fact that she could never find what she was looking for in her size. “I could find sexy bras and I could find supportive bras, but it was never sexy and supportive together.”
Graham also clearly learned a thing or two from modeling in Lane Bryant’s #ImNoAngel campaign, because her line is currently being promoted with awesomely empowering hashtags like #ImSizeSexy and #BeautyBeyondSize. We love this gorgeous line and we love the message behind these pretty underthings: The plus-size market is important clientele and deserve to be treated like the queens they are.