Moschino plus Candy Crush: Has there ever been a more perfect union? Considering Jeremy Scott’s affinity for bringing pop culture into the luxury mainstream coupled with the viral game’s potent popularity, the only thing we’re curious about here is how this collaboration didn’t happen ~sooner~. It’s a match made in social media heaven!
Mr. Scott, Moschino’s always eccentric creative director, is bringing everyone’s favorite smartphone game to (sartorial) life on a line of swimsuits and a few select accessories (aka, a backpack and a phone case). And being the millennial mind reader he is, Jeremy’s ensuring that his high-octane capsule collection is being met with and equally high-impact response, launching the candy-clad duds at Coachella’s opening weekend one tomorrow.
Which basically means every ‘chella-loving celeb, fashion blogger and Instagram star will be rocking goodies from this collection—and sharing it with their zillions of followers — all weekend long. Because at Coachella, what else is there to do than hang out poolside and take epic Instagram pics? (Aside from, you know, listening to the music).
That, folks, is what they call *genius*!
As the modern-day Andy Warhol of designers, Moschino’s always had a natural proclivity for turning pop culture into pop fashion. You’ll recall the Windex phone case, McDonald’s-inspired dresses, and an entire Barbie dream world collection as just a few of the line’s most recognizable hits.
Then there’s Candy Crush’s smartphone superpowers to consider. As one of the leading
sources of procrastination apps on the market, the game has experienced otherworldly success since launching in, with users completing over a ~trillion~rounds since the game’s debut in 2012. Wowza!
If you want to see these cool-kid swimsuits and accessories in action, be sure to tune into the live stream of Jeremy’s Coachella bash!