Japan's Mori Girl vibe is our new fave fashion trend
Real talk: Staying on top of fashion is hard. Trends come and go faster than you can say, “Kesha has a feather in her hair!” Remember harem pants? Or those fake tattoo Hot Topic bracelets? It seems like every time we’ve finally caught up with a trend, everyone’s onto the next thing. Luckily, there’s a new trend in town that we can totally get behind (and might even already own an ensemble that’s on point for): the Mori Girl.
Who or what is the Mori Girl, you ask? Oh, we have answers.
Like many fashion waves, this one has roots in Japan (“mori” means “forest” in Japanese), and it’s basically when you dress yourself like an enchanted wood nymph. Hearts for every bit of information in that sentence.
Think loose, cozy knits, long flowy dresses in earthy tones like moss, bark, Bordeaux, and blush, and sturdy boots with which to traipse around the forest. It’s one part Victorian, one part Outlander, with a dash of Manic Pixie Dream Girl. The trend has been around since as early as 2007, but has really started gaining a foothold in the U.S. recently, as Buzzfeed points out.
Sound hard to cultivate the look? It’s not! Really! We’ve done some sleuthing of our own and have come to the important conclusion that the Mori Girl look awesome.
Another reason we love it? The Mori Girl look is also a lifestyle, stressing the importance of a lady’s intelligence and curiosity. Plus it’s about embracing natural beauty (most Mori Girls only wear a bit of blush on the apples of their cheeks). Braids, buns, and natural waves and curls, are also all part of the aesthetic.
Not to mention that bodycon is out – it’s now about flowing, ethereal layers. And since the colors are all inspired by nature, there’s absolutely no neon to be found, which is weirdly refreshing.
So, have we convinced you yet? If so, here are a few more pointers to get you started: Shop some vintage stores for clothes or raid your grandmother’s closet. You can also try stores like Anthropologie and Forever21 or H&M.
The Mori Girl look extends to lifestyle as well. Love things like lace doilies, old books, and drinking tea out of antique china? You may be a Mori Girl in training.