Lauren Conrad launches maternity line, because her fashion empire cannot be stopped
Mommy-to-be Lauren Conrad now knows from personal experience how difficult it can be to find clothes that make you feel like you during pregnancy, which is why the designer decided to dabble in maternity wear this year after announcing her pregnancy in January. Conrad’s new maternity line, LC Lauren Conrad Maternity, aims to do just this: help pregnant women feel more normal and more comfortable while expecting.
Lauren tells People of her struggles with maternity clothing:
“I wanted to maintain my everyday style, but I had trouble finding the types of pieces available in maternity collections. So I wanted to cater towards our existing customer who just happens to have a new shape, but still wants to dress in line with her style that she has had for years.”
We think this is a faaaabulous idea.
The line includes tons of dresses as well as more fun pieces like jeggings. Which are her favs? “I think for me,” she says, “it’s dresses and flowy tops. Those are my go-tos. I personally like softer, stretchier fabrics for every day, and some kind of sweeter sundresses. With the dresses, we did two of them — one of them is off the shoulder and a jersey-type dress, which I really like.”
Love! So cute.
And, in case you were wondering, Lauren would love to design baby clothes too! Omg!
“We haven’t really talked about it yet but yeah, everything is cuter tiny, so I think that I’ve done my fair share of shopping for baby clothes, which has been really fun. So I think that would be a really exciting category to get into.”
It will be available in just a few days! Check it out in select stores and online on June 7th!