Kylie Jenner's Instagram Outfit Sold Out in a Day Despite Being Untagged
Fans rallied around the brand.
This article originally appeared on InStyle.com.
Kylie Jenner may reportedly no longer be a billionaire, but her influence is still unmatched—even when she isn't trying. On Monday, the youngest Kardashian-Jenner shared photos of herself having a better time in quarantine than any of us, wearing an orange bodycon dress amongst the mountains and great outdoors. Though Jenner did not tag the designer of the dress, people online quickly figured out that it was made by LoudBrand Studios, a U.K.-based Black-owned business.
Shortly after Jenner's posts, the limited-edition dress sold out, with fans rallying to support the brand. LoudBrand tweeted to thank Jenner and her stylist Jill Jacobs for bringing attention to their brand, and thanked everyone who bought their clothes and followed and shared their content in recent days.
And while some people called out Jenner for not tagging the brand in her posts, others were glad to see LoudBrand thrive either way.
Jenner also responded to the call outs writing, "why would I ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and I wanted to show support and will continue to do so."
While the dress Jenner is wearing (along with the rest of their clothing) is sold out for now, LoudBrand tweeted that they'd be doing a "small restock soon," with details to come on their Instagram account.
You heard them: Turn those post notifications on.
This post was updated to include Kylie Jenner's response.