Celebrity stylist Jamie Mizrahi has been named the new creative director of Juicy Couture
She’s styled some of young Hollywood’s top talents — including Katy Perry, Nicole Richie, Leighton Meester, and Sasha Lane — and now Jamie Mizrahi has been named creative director at Juicy Couture. The celeb stylist-turned-designer was hired on last year as a consultant, helping the brand return to its early-2000s roots (velour tracksuits, anyone?) and appealing to nostalgia-obsessed Millennials (us included!). Today, she was named to the brand’s top spot, and she’s already wowing us with her true-to-Juicy designs.
In the last year, Juicy Couture has partnered with Urban Outfitters, Vetements, Topshop, and others, offering updated takes on its iconic velour tracksuits and other super-wearable athleisure pieces. (Lest we forget, Juicy was doing ~athleisure~ before there was even a word for it.)
Now, with Mizrahi in the driver’s seat, we can expect the brand to continue revisiting its classic silhouettes while imbuing new styles with the Juicy spirit.
Said Mizrahi in an interview with Women’s Wear Daily,
The sketches from Mizrahi’s first collection, due out spring 2018, already have us swooning.
(Can we get that jumpsuit on the left in every color, please and thanks?)
The collection will be priced from $58 to $278, so we’ll all be able to get in on the new Juicy action. Can’t wait!