Over a third of Africa’s elephants have been wiped out in the past seven years. Those numbers are staggering and terrifying.
Elephant poaching is a serious problem, and the fashion industry is stepping up to help make a change.
The “Knot On My Planet” campaign launched on Friday at New York Fashion Week and took over Twitter in a big way, with celebrities and fashion designers posting all types of images and videos of knots to raise awareness — and ultimately, money — in the fight against elephants being slaughtered all over the world for their tusks and ivory.
Knotted shirt, scarves, and phone cords – all to show their solidarity against elephant poaching.
Other models are also tying knots for this very important reason.
Like Gigi Hadid:
And Karolina Kurkova:
Knot On My Planet’s fundraising goal is $15 million (which they will hopefully surpass), and the money goes directly to ending trafficking, poaching, and the demand for ivory. For more information on how to get involved, click here.