It may only be spring, but we’re already dreaming of the holidays this year, thanks to some MAJOR fashion news. Retail giant Kohl’s has just announced that starting this holiday season, it will be the exclusive retailer of Mary-Kate and Ashley Olsen’s luxury line, Elizabeth and James, carrying apparel, fragrances, handbags, and accessories.
The contemporary luxury brand, which the Olsen twins launched back in 2007, shipped its last collection in fall 2018, but it has now been picked up by Kohl’s and will be revived in winter 2019. And yes, that means what you think it means. The previously luxe brand is about to get a lot more affordable.
“Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit,” said Mary-Kate Olsen in a statement. “Kohl’s is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohl’s extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past and for this we are particularly excited.”
Ashley continued, saying, “We have always seen Elizabeth and James speaking to a much larger audience and this new business model with Kohl’s will allow us to achieve that.”
No word yet on an exact launch date, but we do have a sneak peek at the upcoming Elizabeth and James collection that will be available at Kohl’s via a couple of sketches.
Stay tuned for more info—and apologies in advance to your savings account.