Today in girl power, we present a fashion campaign that’s making our weekend so much better: Dior’s 2017 #TheWomenBehindTheLens project. For its 2017 spring/summer campaign, Dior’s artistic director, Maria Grazia Chiuri, asked nine female photographers to use their own personal taste and visions to interpret the pieces in the collection.
Considering that women in media — especially professional photography — are fewer and farther between than we’d really like, we love that Dior gave this opportunity to a group of kick-ass ladies, and we love even more that the photographers were allowed to interpret the project in their own way. We’re all about magnifying female voices and giving women opportunities to tell their stories, even in subtle ways.
Dior released interviews with photographers Maripol, Brigitte Lacob, Brigitte Niedermair, and Janette Beckman, the women behind the lens in question, and the interviews discuss not just their approach to the project, but also what it’s like to be a woman in a challenging, competitive, and often male-dominated field.
All of the videos are SO insightful and totally beautiful, and we’re feeling super empowered by them.
We can’t help but think how great projects like this are for girls growing up today — to be able to watch interviews with successful female photographers working for one of the most coveted brands in the world is exactly the sort of thing budding photographers need to see.
We can’t get enough.
We’re definitely going to be looking out for more from this campaign, and from artistic director Maria Grazia Chiuri, in the future.