From cult New York streetwear brand Supreme and luxury label Louis Vuitton comes a collab so completely unexpected, we’re feeling a little off-balance. Not three weeks ago we heard rumblings about a possible partnership between the two, and now, following Louis Vuitton’s fall/winter 2017 menswear show in Paris Thursday, we can confirm that a Supreme x LV collection is definitely happening.
And can we just say: OMGOMGOMG!
Barely 17 years ago, in 2000, Louis Vuitton and Supreme found themselves tangled up in a legal battle after Supreme illegally used the LV monogram on a skateboard deck. After Louis Vuitton fired off a cease-and-desist, Supreme quickly pulled the product from its shelves. So you understand why we’re a bit shocked to hear that these former adversaries are coming together for a street-meets-luxe collab.
On the runway, Louis Vuitton showed a range of bomber jackets, sneakers, bags of all shapes and sizes, denim shirts and jackets, and more with a co-branded LV/Supreme logo design.
In an interview with Women’s Wear Daily this week, LV menswear artistic director Kim Jones, who joined the brand in 2011, said “I used to work when I was at college unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all along in my life. I just feel that the strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling — it works together perfectly.”
Hinting at the two brands’ past troubles he added, “We thought it was quite nice to do it properly.”
While rappers like Kanye West have long loved both Vuitton and Supreme, the intersections between street and luxury brands have been historically rare. In fact, high-fashion brands have in the past been reluctant to even market to the communities that streetwear brands traditionally serve.
Vogue menswear writer Luke Leitch reports that the collection’s small leather goods will cost around 200 to 300 euros (roughly $214 to $321) and the bigger leather items will be priced between 1,500 and 3,000 euros (about $1,605 to $3,210). Outside the usual Supreme price range, to be sure, but well within that “aspirational” luxury category.
We won’t be surprised to see the usual Supreme fanatics lined up for these products the moment they drop!