Many bra-shoppers are aware that Victoria’s Secret carries a wide array of lingerie sizes in their stores. So where is the representation in their ads? That was the question one “plus-size” model posed when she recreated several Victoria’s Secret ads in a personal photo shoot.
New York-based model Tabria Majors specifically wanted to prove that “curvy girls can rock (and sell)” the company’s lingerie just as well as the usual models they hire. Majors gathered her VS merchandise and recreated ads we’ve seen online and in magazines. Stringing the photos together in an Instagram collage, Majors captioned the post,
Majors talked to HuffPost Canada about why she decided to stand up to Victoria’s Secret lack of inclusivity. She explained that the lingerie brand has been a staple in fashion for so long but they keep getting away with the same size “formula” in their ads time and time again.
Other lingerie retailers like Lane Bryant and Aerie have begun including women of diverse shapes and sizes in their marketing campaign. In 2015, Lane Bryant even launched a campaign called #ImNoAngel in an effort to call Victoria’s Secret out on their lack of inclusivity.
And popular brands are listening. In fact, Majors is currently a finalist in the 2018 Sports Illustrated Swim Search.
Times are changing for the better, Victoria’s Secret. It’s time to create ads that represent all women.