It’s still the dog days of summer but some of us are looking ahead toward autumn, and brands are already dropping their cool season collections left and right. H&M’s new fall sport collection for men and women is inspired by the intersection of luxury fashion and athleisure. Athluxury, if you will.
Yes, you can get designer style for H&M prices. Pieces range from $6.99 for athletic socks to $59.99 for a metallic running jacket. Most of the pieces are versatile and stylish enough to wear as outerwear or combined with street clothes. Color schemes feature the trendy-as-ever blush pink, dark navy, grey, metallics, and black.
Everyone from femme fitness babes to health goths will surely find a piece that suits their fancy.
The campaign video and ads feature real athletes like blue-eyed yoga dude Patrick Beach, Aussie pole vaulter slash exercise physiologist Amanda Bisk, and endurance athlete and awesome-beard-haver Tommy Rivers.
It’s impossible to watch this video and not feel inspired.
Suddenly, sweating looks a lot sexier. Check out some of the highlights of the collection, and get ready to take your workout to the next (fashion) level.
2H&M+ Sports Tights, $29.99
4Sports Bra High Support, $29.99
5Lightweight Running Jacket, $59.99
6H&M+ Sports Bra Medium support, $17.99
7Mesh Backpack, $29.99
8Sports Tights, $34.99
9Sports Tank Top, $12.99
10Slim-fit Outdoor Pants, $49.99
Buy the new collection online at hm.com or in H&M stores.