Bebe is back! The beloved mall brand will live to see another day
We’re gonna take you back. Like way, way back, to the early aughts. The days were Trump-free, the malls were poppin’, and the promise of a night out was only outdone by a brand new Bebe dress. Bebe was the store to go to for bedazzled tees, bodycon dresses with cutouts, and everything sultry. That’s why we were so sad to learn that Bebe would be closing all of its brick and mortar stores before the beginning of summer. While we’re still hurt by this announcement, we now have hope.
Sadly, you can’t go to the mall and shop Bebe like the good old days, but Bebe.com is here and it looks like it’s here to stay.
The brand’s latest campaign was inspired by real women and influencers. According to Instyle, the company’s Division President at Global Brands Group, Sandra Campos, said,
For the campaign, the brand tapped Jasmine Sanders, Pia Mia, Inka Williams, and Herizen Guardiola to show off the new collection. There were floral maxi dresses, Millennial pink two-piece sets, lace rompers and jumpsuits, and plenty of Bebe-approved cutouts.
We may not be getting the same Bebe experience that we loved so much growing up, but we’re thankful to still have the iconic store in our lives.