Gabriela Herstik
August 31, 2017 2:15 pm

We’re huge fans of Aerie, American Eagle, and the strides they’ve been taking toward inclusivity. Aerie, the lingerie brand known for its chic underwear and unretouched ads, has made an even more inclusive step in its latest collection. Yesterday, the brand released its “Real Me” collection, which expands its nude offerings for a variety of skin tones, so everyone can find their perfect shade. Some styles have up to eight different shades to pick from, which means no one gets to miss out on the killer lingerie game.

And of course, the Aerie ad campaign for this was unretouched.

All the models show off the range of nude (like, actually nude for every skin tone) underwear and look beautiful as they play in the desert. Pretty and functional underthings should be available for every body, and we love that Aerie is in on this. Add in real, unedited, and unphotoshopped beauty, and you have a brand that gets it.

Aerie’s Global Brand President Jennifer Foyle told Seventeen in an email,

You can shop the Real Me collection here, but that’s not the best part. All of the bras and bralettes are on sale, so you pretty much have no excuse to *not* shop. We can’t complain about that.

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