Toria Sheffield
December 24, 2016 7:59 am
Gregg DeGuire/Getty Images

We love ad campaigns that actually achieve something unique and different. Which is why we’re kind of obsessed with Ciara’s Calvin Klein ad featuring her baby bump. That’s right. The singer posed in Calvin Klein underwear and overalls, showcasing the brand’s signature under garments and her pregnancy.

The campaign is — in our humble opinions — kind of revolutionary. It enforced the supremacy of CK for all our underwear needs while also reminding us that pregnancy is both normal and sexy, and that pregnant women should never feel ashamed about their bodies. Seriously — when was the last time you saw a pregnant woman allowed to advertise something that wasn’t specifically pregnancy-related?

And super empowering message aside, Ciara looks good. Check it out!

Seriously — those casual overalls are genuinely giving us major style goals and we officially want to dig through our closets and rock a pair right now. Plus, we just have to reiterate how many props we’re giving to Calvin Klein. This seemingly subtle ad does SO MUCH in reminding us that women come in all shapes and sizes (and yes, some of those shapes and sizes are pregnant!), and it’s all entirely beautiful.

via giphy 

And in case you were curious, Ciara is currently expecting her first child with football player Russell Wilson. The couple were married on an English estate last July and announced that they were expecting this past October.

We wish the couple all the health and happiness this holiday season! Also, we’re ’bout to run out and buy us some CK underwear. Because they not only look hella cute, but we want to show our support for this super important ad any way we can.

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