In an unexpected (and totally brilliant) move for the fashion world, Adidas and Urban Outfitters have collaborated for a super important reason. The incredible campaign, “We the Future,” is challenging everything from the way we think about beauty to the way we think about love, and we’re here for it. Featuring the likes of model and activist Ebonee Davis, Gabby Richardson from Art Hoe Collective, Yeezy model Braina Laviena, and more stunning and talented beauties, the campaign is our health goth needs in one fell swoop.
So what is #CreateOurFuture all about?
On their Youtube channel, UO writes, “The future is now. For our new + exclusive adidas campaign, we teamed up with 19 up-and-coming creative minds that are shaping our cultural landscape.”
Model and activist Ebonee Davis takes part in the campaign.
On Ebonee, the UO blog writes, “Ebonee Davis is using her newly found success to champion self acceptance and to challenge outdated notions of beauty.”
Along with model and influencer Simone Thompson.
“With an infectious energy and unmatched sense of self reliance, she’s shaking things up,” the UO blog writes, “And that’s the way she likes it.”
And advocate and Yeezy model Braina Laviena.
“From political campaigns in Puerto Rico to Kanye West’s much-lauded adidas runway shows, Braina Laviena has worked her way into the cultural conversation.”
It doesn’t get better than Adidas x Urban Outfitters.
Learn more by watching the video below!