adidas Originals
Rachel Charlene Lewis
January 21, 2017 11:38 am

You already know that we’re into decking ourselves out head-to-toe in feminist clothing brands. So we were pretty pumped when we came across this new ad campaign from Adidas. Featuring incredibly rad women who DGAF, this super artsy Adidas feminist ad made our hearts sing. It’s all about being original, being yourself, and not being ashamed. Like, YES! Yet another reason to wear athleisure 24/7.

This clip posted to Instagram gave us major badass vibes.

Adidas explained,

And the final product is SO, SO COOL.

And it features DeJ Loaf, one of our fave badass women of all time.

When asked if the Adidas feminist ad is trying to encourage women to be more aggressive, the brand had the most *amazing* response. In a comment on Facebook, they wrote,

Oh heck yes. We’re loving the fact that this gorgeous, androgynous campaign is aimed at people of all genders.

It’s followed up by these equally stunning photos, photographed by Petra Collins.

Captioned with one of our favorite quotes of all time:

Yes, yes, and yes. Nothing but heart eyes for everything happening here!

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