If the coiled serpent imagery slithering around Taylor Swift’s online pages has you feeling captivated, you’re in luck: Swift is now selling serpent jewelry and attire alongside the release of her latest single, “Look What You Made Me Do.”
Heads scratched around the world when the pop star, who has been keeping a fairly low profile since her 1989 tour in 2015, deleted all of her tweets and Instagram posts and replaced them with videos of a coiling snake. Now, two snake rings and a snake hoodie have appeared in Swift’s online store.
The bedazzled snake rings wrap around the finger like a cuff and are available in gold and silver. Also listed in the shop is an all-black hoodie with a snake detail on the chest.
Many speculate that the serpent is a direct reference the snake emojis Kim Kardashian and Kanye West fans flooded Swift’s Instagram comments with after Kardashian West posted a now-infamous Snapchat to call Swift out.
This isn’t the first time Swift has weaponized insults and criticism in her music: 1989 standout track “Blank Space” is essentially an ode to anyone and everyone who ever called Swift “crazy” or made her romantic history their business.
Our guess is more snake imagery — and possibly merchandise? — will accompany Swift’s album Reputation when it drops November 10th.