Emily Popp
Updated December 14, 2016 1:57 pm

If there was one color that was downright ubiquitous this year it was “Millennial pink.” You couldn’t scroll through Instagram for more than a nanosecond without seeing the pale shade of rose so popular with the young fashion set. Also dubbed “Tumblr pink,” it’s hard to pinpoint exactly when this color became so dang popular. It seemed to take hold overnight. But one thing is clear: Bubblegum pink has never been taken so seriously. The color used to have a sort of cutesy connotation, but now it’s got this highbrow, couture vibe. And we’d say it’s about time. So, to honor this color in all its rosy glory we’ve culled together our favorite iterations of “Millennial pink.”

1Everlane Silk Square Shirt, $88


2Reebok Classics, $77


3Appointed Notebook, $24

Need Supply Co.

4Rodin Lip Balm Ring, $15


5Annie Free x UO Cloud Pin, $10

6Opening Ceremony Fur-Trimmed Hoodie, $225

Opening Ceremony

7Sugarfina Rose Candy, $7.50


8H&M Wool Blend Coat, $129


9Glossier Priming Moisturizer, $25


10Division of Labor Thank You Sweatshirt, $54

Urban Outfitters

11Sachajuan Ginger Flower Body Wash, $34


12Nasty Gal Cindy High-Waisted Shorts, $108

Nasty Gal

13Ilia Multi-Stick, $34


Now, go forth and impress all your friends with your trendy fashion terminology and gift them something “Millennial pink.”